We want to give people the tools to create the things they wish existed, and make the yarn stash an endangered species. That’s why we sell yarn, tools, patterns, and more. We want our customers to fulfil their creative urges, play and have fun, explore colour and texture, and simply enjoy the process of making things, knowing there are no rules. We don’t want your stash to get bigger; we want the list of the things you’ve made to get bigger!
How We Started
Ruth and Joy (that’s us!) are a mother and daughter duo. We have each been working with fibre arts since the day they could hold a crochet hook. If there is a way to make it with fibre, you can be sure we’ve tried it.
But one important part of the process is using the tools and the yarns that fit our values. We wanted to make sure our yarn was cruelty-free and made of natural fibres. We wanted tools that were well-made and reliable. And we were frustrated that there wasn’t an online New Zealand yarn store that had everything we were looking for. So we decided to build one.
What You’ll Find
We don’t stock anything we wouldn’t use ourselves. We believe in using high-quality materials. But high-quality doesn’t have to mean expensive; we aim to offer yarns at a wide variety of price points. We provide yarns you can’t help wanting to touch. And we write descriptions that try to convey what they feel like: sleek or textured, fine or chunky, squishy or smooth.
We aim to sell yarns that have sound environmental values and minimize animal cruelty. We minimize synthetic fibres. We also offer a selection of yarns with no animal fibres. Possum wool, a national New Zealand fibre, is the byproduct of a need to manage an invasive species that causes a serious negative impact on our native species, and therefore we support and sell it — read more here.
When you pick up your knitting needles or crochet hook, snip your yarn, darn a piece of knitting, or reach into your beautiful yarn bag to pull out stitch markers, we want you to be delighted by everything you use. That is why we are unapologetically particular about the tools and notions we sell. We take the time to hunt out the perfect item for your task.
You should also have resources that make it easier to make what you want to make. That’s why we sell carefully selected books and patterns with clear instructions. (And when the instructions have a learning curve, such as the Papillon pattern, we create walkthroughs to help you understand it and make something beautiful!)
We Want to See What You Make
We adore making and helping others to make. We show off our work — and our mistakes — regularly in our Facebook group and on Instagram. We want to see your work, too! Read the details of our Creators Programme, and show us what you’re making. Together, we can turn yarn stashes into wonderful things.